
Contact lenses are one of those items that you traditionally buy from the same place that prescribed them to you and is an item that people tend not to shop about for. Yet as a nation we are forced to watch advert upon advert for comparison sites and companies that will give you a price check on anything from home insurance to hotel rooms and power suppliers to pet insurance.
So why is it that we don’t shop around for contact lenses then? They can be very costly over the course of a year yet we appear to be happy to continue paying top money for them rather than explore the alternatives.
As with most retail opportunities these days’ suppliers of contact lenses have begun to use the internet as a way of reaching more consumers. The reduced costs of doing so means that the suppliers can actually afford to slash prices thus make savings for you the consumer.
So don’t waste your money on high street retailers charging you for the privilege of using their nice cosy shop to choose your lenses when you can buy from the same reputable lense producers online.
All you need to do is get your eyes checked and ask for a copy of the prescription and then search online for the cheapest options available to you, and online is definitely where you will find the cheapest option not on the high street.
How successful online lense sales has become is reflected in the fact that even companies as large as Specsavers have now shifted their focus somewhat and now have their own online strategy in ‘specsavers direct’ in an attempt to keep up to date with the shift in market power. (With many more well known lense retailers expected to follow suit soon)
If you are looking to reduce your overheads there are significant savings available on lenses online and the beauty of online businesses is that there are often further discounts available with online discount vouchers for all to take advantage of.
You don’t need to compromise on the quality of your product, or even the brand in most cases as you will find all your favourite brands advertised online at reduced prices. (Many brands are repackaged by the high street retailers to carry their brand so you will often find that you can source the original product for a fraction of the cost online)
So with all your favourite brands from Coopervison, Acuevue, Cibavision, Bausch & Lomb and Easyvision available online for your ease, at prices that are far cheaper than those that you would pay on the high street, where are you going to look for your next prescription of contact lenses?